Dear State, Subspecialty and Specialized Interest Society Colleagues:
The American Academy of Ophthalmology's Public Relations team develops template materials for your use in promoting monthly eye health observances. The materials for Halloween Eye Safety Month in October are now available on the educational resources page of the Academy's EyeSmart® public information website.
These resources are offered as part of the Academy's continuing effort to provide you with the tools to help disseminate important information to the public about eye diseases and conditions and to raise the visibility of ophthalmology.
Your society is encouraged to contact local media after updating the template news release. Please make sure that you “personalize” the release by including your society name, contact information, and quotes by your society's leadership. For example, the Colorado Society of Eye Physicians and Surgeons promoted children's eye safety in August.
To request lists for media in your area, or if you have any questions about the monthly press releases and tools, please contact the Academy's Public Relations Department at firstname.lastname@example.org.