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News & Press: Eye Health

EyeSmart Resources for Your Society's Use

Monday, July 27, 2020   (0 Comments)
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The American Academy of Ophthalmology's Public Relations team develops template materials for your use in promoting monthly eye health observances. The materials for Children's Eye Health and Safety Awareness Month in August are now available on the educational resources page of the Academy's EyeSmart® public information website.

Children's Eye Health and Safety Awareness Month materials include a template press release, a template newsletter article, and social media posts.

These resources are offered as part of the Academy's continuing effort to provide you with the tools to help disseminate important information to the public about eye diseases and conditions and to raise the visibility of ophthalmology.

Your society is encouraged to contact local media after updating the template news release. Please make sure that you “personalize” the release by including your society name and contact information. Also, feel free to modify the release as appropriate, including the addition of quotes by your society's leadership as well as other information about your particular ophthalmology organization. For example, the New Jersey Academy of Ophthalmology promoted fireworks eye safety in July.

To request lists for media in your area, or if you have any questions about the monthly press releases and tools, please contact the Academy's Public Relations Department at media@aao.org.